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submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world

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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] Olhonestjim@lemmy.world 1 points 22 hours ago

Bold of them to claim they produce quality content. Such businesses should die right along with their advertisers.