this post was submitted on 20 Jul 2025
1172 points (99.3% liked)

Technology

73066 readers
2121 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots

founded 2 years ago
MODERATORS
L3s@lemmy.world
enu@lemmy.world
technopagan@lemmy.world
L4s@lemmy.world
L3s@hackingne.ws
L4s@hackingne.ws
1172
Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world
339 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

you are viewing a single comment's thread
view the rest of the comments
[–] Jimmycakes@lemmy.world 14 points 23 hours ago* (last edited 22 hours ago) (2 children)

When piholes go mainstream they are fully cooked. Even tech illiterate in your family won't get the ads

[–] DicJacobus@lemmy.world 2 points 8 hours ago

Not even a linux guy, but I had a Pi from a decade ago that I never opened, decided to set it up and use it for something useful, friends suggested Pihole. pained myself for 2 days getting everything working (most of my trouble had to do with peripherals and IP addresses not the device itself) but after the grief, got it working and it was well worth it.

I even printed a sticker for it that said "where ads go to die"

sorry doubleclick, but you're toast

[–] teuto@lemmy.teuto.icu 19 points 19 hours ago (1 children)

I tried to give my mom a pihole, she made me get rid of it because it broke the NY times and some rando mobile game she plays. Some people can't be helped.

[–] Jimmycakes@lemmy.world 1 points 4 hours ago

You just make excuses and after a couple days mom's forget about it and move on to other games