this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] CileTheSane@lemmy.ca 3 points 1 day ago

The turning point for me is when banner ads added sounds. I would tolerate and ignore the flashing lights and the fake "games", but then I encountered one that any time my mouse went over top of it an emoji screamed "HELOOOOOOOOO!!!" at me and I couldn't download an ad blocker fast enough.

It's never enough for these assholes unless they have all of your attention all of the time.