this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] 418_im_a_teapot@sh.itjust.works 2 points 1 day ago

I was even okay with images. It’s when the images started moving, making it difficult and distracting to read text that I realized if they are willing to sacrifice the core purpose of the page for ads, it’s only going to get worse.

Remember the target that would move back and forth really quickly to try to get you to click it?