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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)

submitted 4 days ago by 1984@lemmy.today to c/technology@lemmy.world

347 comments fedilink hide all child comments

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] Trainguyrom@reddthat.com 6 points 3 days ago* (last edited 3 days ago) (1 children)

Or just a protocol like Web Monetization where you put an amount of money you choose into a pot on your browser and it's handed out to sites you visit based on how much time you spend on a given site, with options to denylist sites from payment as needed

[–] MITM0@lemmy.world 1 points 3 days ago (1 children)

Reminded me of Flattr😢 is it FOSS ?

[–] Trainguyrom@reddthat.com 1 points 3 days ago

Web Monetization is a proposed standard in W3C, so an open standard