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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)

submitted 4 days ago by 1984@lemmy.today to c/technology@lemmy.world

347 comments fedilink hide all child comments

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] Etterra@discuss.online 7 points 3 days ago* (last edited 3 days ago) (1 children)

If we could figure out how to block ads on TV we might actually still bother posting for cable again. I'm the mean time, fuck 'em, they're too rich as it is.

[–] cyberpunk007@lemmy.ca 11 points 3 days ago

I just got cable again after not having it for... 13 years?

I don't even get the point of it. It's the exact same thing it was 13 years ago. Same shows and everything. Ads. I tried to watch it a few times and I think I've watched a total of 2 hours since I got it a month ago. It's awful.