this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 3 days ago by 1984@lemmy.today to c/technology@lemmy.world
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] Jason2357@lemmy.ca 2 points 2 days ago

Besides Pi-hole, there's Adguard. The "home" version works just like Pi-hole on a device on your network (but is a little slicker in my opinion), and a DNS service where you just set your router's or devices DNS to their service (less private, but no dedicated device required). That's an option that is not ideal, but far better than not blocking at the DNS level for anyone uncomfortable configuring a device on their network.