this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] Jason2357@lemmy.ca 5 points 2 days ago

We had advertising supported media for 100-ish years before surveillance capitalism, obtrusive pop-ups/overs, and ad-network distributed malware were a thing. No one cared about blocking ads on the Internet until those 3 things started either. Even today, if you put your mattress ad as a static on some mattress review website, adblockers won't block it. It's just that no one does that.