this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world
347 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] BruisedMoose@piefed.social 6 points 2 days ago (2 children)

Even better: system-wide DNS adblocking on Android. Get rid of in-app ads too.

[–] Gibibit@lemmy.world 1 points 21 hours ago* (last edited 21 hours ago)

I use a degoogled CalyxOS phone so all those apps that load ads via Google services don't even work, or they work and the ads don't load haha. One caveat is that I can't use paid apps either though, I'm not against those.

But yeah system wide blocking is definitely the most thorough method!

[–] lemmeBe@sh.itjust.works 2 points 2 days ago (1 children)

Rethink DNS

[–] BruisedMoose@piefed.social 2 points 1 day ago (1 children)

Would you care to expand on that?

[–] lemmeBe@sh.itjust.works 3 points 1 day ago (1 children)
[–] BruisedMoose@piefed.social 2 points 1 day ago (1 children)

Oh, haha. I thought you were telling me I should rethink using a DNS adblocker.

[–] lemmeBe@sh.itjust.works 1 points 1 day ago

I see, hehehe 😄