this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 4 days ago by 1984@lemmy.today to c/technology@lemmy.world
347 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] Korhaka@sopuli.xyz 4 points 3 days ago (1 children)

Looks like it hasn't been updated in a few years, but its open source so you could just fork the repo and add more. There are also quite a few forks already.

[–] Scolding7300@lemmy.world 3 points 2 days ago (1 children)

Lots of forks is exactly the purpose of that website

[–] Korhaka@sopuli.xyz 3 points 2 days ago

Some require spoons too