this post was submitted on 20 Jul 2025
1186 points (99.3% liked)

Technology

73094 readers
2582 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots

founded 2 years ago
MODERATORS
L3s@lemmy.world
enu@lemmy.world
technopagan@lemmy.world
L4s@lemmy.world
L3s@hackingne.ws
L4s@hackingne.ws
1186
Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 3 days ago by 1984@lemmy.today to c/technology@lemmy.world
347 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

you are viewing a single comment's thread
view the rest of the comments
[–] Archer@lemmy.world 1 points 2 days ago (2 children)

No point if you have a network in the 10.0.0.0/8 IP range. There is a bug where they will randomly stop serving DNS to IPs outside of their subnet

[–] mic_check_one_two@lemmy.dbzer0.com 2 points 2 days ago (1 children)

Unless I’m misunderstanding, that doesn’t sound like a bug at all. Outside of a few specific circumstances, devices shouldn’t communicate with anything outside of the given subnet mask. Rejecting traffic outside of that subnet mask is exactly what it should do. And why wouldn’t your pihole be in the same subnet (or at least be included in the subnet mask) for the LAN? You can have the pihole’s IP address be whatever you want, so give it an IP in the same subnet.

[–] Archer@lemmy.world 1 points 2 days ago

I use VLANs and different subnets for security. Having PiHole break randomly every few weeks and seeing the config is different when I didn’t change it was beyond frustrating, so I just gave up