this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 4 days ago by 1984@lemmy.today to c/technology@lemmy.world
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[โ€“] captainlezbian@lemmy.world 20 points 3 days ago (1 children)

Yeah, but bad ad choices cause people who would otherwise be fine with ads that fund content to block. Some will never go away, in the same way some will always pirate, but the ad landscape has become like the streaming landscape and pushed people towards these choices

[โ€“] Delusion6903@discuss.online 12 points 3 days ago

Absolutely. Too bad that even unobtrusive ads still can't be trusted not to have trackers.