this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world
347 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] besselj@lemmy.ca 91 points 2 days ago* (last edited 2 days ago) (4 children)

Raw-dogging the internet without an adblocker is about as irresponsible as not using contraception

[–] oaklandnative@lemmy.world 24 points 2 days ago

For a few years, even the FBI officially recommended that everyone should use an adblocker. They recently removed that PSA from their website, I believe with the new administration:

https://techcrunch.com/2022/12/22/fbi-ad-blocker/

https://www.pcmag.com/news/fbi-recommends-installing-an-ad-blocker-to-dodge-scammers

[–] sorghum@sh.itjust.works 16 points 2 days ago

No ~~glove~~ block, no ~~love~~ browse

[–] MysteriousSophon21@lemmy.world 12 points 2 days ago

And just like STDs, those malware-laden ads can infect your whole system before you even relaise what happened.