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Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)

submitted 1 day ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world

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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] SuperSpruce@lemmy.zip 2 points 7 hours ago (1 children)

This is honestly surprising to me. Wouldn't they charge wealthy people more because they could just suck up the higher prices?

[–] Goldmage263@sh.itjust.works 1 points 4 hours ago

Nono, see. They want to lock in repeat visits and gain them as an investor, then use their influence to suckle cash out of the remaining populace.