this post was submitted on 17 Jul 2025
764 points (99.2% liked)

Technology

72894 readers
3014 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots

founded 2 years ago
MODERATORS
L3s@lemmy.world
enu@lemmy.world
technopagan@lemmy.world
L4s@lemmy.world
L3s@hackingne.ws
L4s@hackingne.ws
764
Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)
submitted 1 day ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world
217 comments fedilink hide all child comments
 

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

you are viewing a single comment's thread
view the rest of the comments
[–] uriel238@lemmy.blahaj.zone 25 points 9 hours ago* (last edited 9 hours ago) (2 children)

Oh good. Then it will know I'm too broke to fly.

ETA The real joy will be when someone charts prices and notices nonwhites are disproportionately overcharged, for which Delta will be responsible during the class action lawsuit.

And saying but the algo / AI did it will be as useful as saying but that's the fault of our sales people who get commissions.

[–] Buffalobuffalo@reddthat.com 7 points 8 hours ago (1 children)

That was my first thought. Even if the system does not know people’s protected class status, does not mean it cannot discriminate against them.

[–] skisnow@lemmy.ca 13 points 8 hours ago

I’ve recently been looking at how Facebook’s advertising algorithm works, and it is a piece of pure fucking “the AI did it not us” evil. It can seek out all types of vulnerable people and target them on stuff that if a human salesperson did it you’d call them a sociopath.

Anorexic? Body confidence issues? Financial problems? Signs of susceptibility to fascist messaging? Here’s some paid messages from people who want your dollar. Seriously that whole place needs shutting down, it’s the worst thing to happen to humanity in recent history.

[–] EndlessNightmare@reddthat.com 2 points 6 hours ago

And saying but the algo / AI did it

Sure, the algo did it. But someone chose to use it and continue using it.