this post was submitted on 17 Jul 2025
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Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)
submitted 1 day ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] UnderpantsWeevil@lemmy.world 10 points 18 hours ago* (last edited 18 hours ago) (2 children)

I suspect the AI is going to be more interested in your history with Delta (frequent flyer status) and the fanciness of your credit card than your zip code. Age, employment status, and race/gender/number of social connections will also likely factor in.

Great time to be in the "Influencer" business, but I wouldn't want to be a member of a marginalized group (dark skin, poor English, scary religion/gender, etc).

[–] iglou@programming.dev 5 points 18 hours ago

It's very, very, very likely to take into accounts a bunch of data bought from all the wonderful companies that track all your habits, especially purchasing habits.

[–] a_wild_mimic_appears@lemmy.dbzer0.com 1 points 18 hours ago

ok, so the system must be able to complete payment themselves using well-known "fancy" credit cards, which belong to a white guy working in Big Tech (or an equivalent business credit card, which would be easier) complete with linkedin profile.

sounds more complicated, but should still be doable. but it's a mind experiment anyways (and probably already in use by secret services to keep a low profile on their agents).