this post was submitted on 17 Jul 2025
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Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)
submitted 1 day ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world
218 comments fedilink hide all child comments
 

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] Machinist@lemmy.world 23 points 1 day ago (1 children)

Woah.

From each according to his ability, to each according to his needs

This may be the true inverse of that statement. Automated for maximum efficiency/extraction.

Cyberpunk dystopic as fuck.

[–] BeardedGingerWonder@feddit.uk 14 points 1 day ago (1 children)

Like "I need to get home to see my dying child" and they think "oh yes, what a perfect opportunity to demonstrate our ability to extract as much money as possible"

[–] Machinist@lemmy.world 8 points 21 hours ago

Exactly. I used dying grannie as an example talking about it. Also, "You haven't made a major purchase in 6 montths."