this post was submitted on 17 Jul 2025
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Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)
submitted 1 day ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] NotMyOldRedditName@lemmy.world 45 points 1 day ago* (last edited 1 day ago) (2 children)

The Air Canada AI chatbot gave wrong policies to someone around bereavement flights, went to court, and Air Canada lost having to refund the ticket price difference.

They tried to claim they weren't responsible for the Ai.

https://www.cbc.ca/news/canada/british-columbia/air-canada-chatbot-lawsuit-1.7116416

So at least in Canada we have some precedent that if their AI pricing fucks up, it's their own fault.

[–] EndlessNightmare@reddthat.com 1 points 15 hours ago* (last edited 15 hours ago)

They tried to claim they weren’t responsible for the Ai.

Why wouldn't they be? They made the decision to use (and continue using) AI.

If someone gets drunk, they can't turn around and say "it was the alcohol's fault, not mine."

My question is rhetorical. I know the answer is: corporations, lobbying, and money. At least that's what I'll expect in the U.S.

[–] HugeNerd@lemmy.ca 5 points 1 day ago

Air Canada's been shitty for a long time.