this post was submitted on 02 Jul 2025
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I want to start an appliance company that offers 10 year warranties with an additional 5 year replaceable parts availability promise. The designs will be simple, functionality simple with minimal quality of life improvements, and all repair manuals will be published on the website along with tutorial videos, while also banking on building a product that simply lasts longer.
I'm willing to bet that if that is what you advertise on, the longevity of the product at a minimal price, then the company should do fine.
You won't. You'll get annihilated by the next Chinese competitor who produces a piece of shit machine that breaks in 13 months like clockwork (and has a 12 month warranty), but sells for 1/2 or 2/3 of the price of your machine.
The average consumer is dogshit at conceptualizing the actual value of a product over its lifetime in proportion to its cost. They'll just see that the next machine on display at Best Buy or whatever looks modern and costs less to buy up front, and then they'll buy that one. When it breaks they'll bitch and moan on Facebook and Nextdoor and write ranty one star reviews everywhere, and then wheel right back to Best Buy and buy another machine just like it.
Weirdly enough, the washing machines I've seen here in China aren't that cheap, like 800-1500 USD price range, and they tend to be much smaller than the US ones.