Vegan

1211 readers

72 users here now

A community to discuss anything related to veganism.

founded 2 years ago

MODERATORS

thisfro@slrpnk.net

Americans Wrongly Think Plant-Based Diets Are More Expensive, Survey Finds (vegconomist.com)

submitted 3 days ago by Sunshine@lemmy.ca to c/vegan@slrpnk.net

27 comments fedilink hide all child comments

A recent survey by the Physicians Committee for Responsible Medicine and Morning Consult found that a majority of US adults incorrectly believe that a plant-based diet is more expensive than one that includes meat and dairy.

The survey, which polled 2,206 US adults between June 10 and June 12, 2025, revealed that more than 60% of respondents share this view. Baby Boomers were the most likely to think that plant-based eating is significantly more expensive, with 67% of them believing plant-based foods cost somewhat or much more than a typical Standard American Diet.

you are viewing a single comment's thread
view the rest of the comments

[–] fakir@piefed.social 17 points 3 days ago (4 children)

Why is a black bean burger $17 then?

[–] dumnezero@piefed.social 15 points 3 days ago

It's called capitalism. Specifically, it's how market price is set.

https://www.investopedia.com/terms/m/market-price.asp

Consumer surplus is the difference between the highest price consumers are willing to pay for a product and the actual price they pay, or the market price.

Economic surplus is comprised of two related quantities: consumer surplus and producer surplus. Producer surplus is profit: It is the amount over cost that a producer obtains by selling at the market price, provided that the market price is higher than the minimum that they would be willing to sell for.

People care way too little now about who sets prices.

Those black bean burgers are sold under a strategy of "luxury pricing" or "premium pricing" or "value based pricing". Which is basically: "how much are you willing to pay?" https://www.investopedia.com/terms/v/valuebasedpricing.asp

Value-based pricing is a strategy of setting prices primarily based on a consumer’s perceived value of a product or service. Value-based pricing is customer-focused, meaning companies base their pricing on how much the customer believes a product is worth.

Value-based pricing is different from cost-plus pricing, which factors the costs of production into the pricing calculation. Companies that offer unique or highly valuable features or services are better positioned to take advantage of the value-based pricing model than companies that chiefly sell commoditized items.

A lot of people live with the deeply wrong belief that prices are set based on the cost of production plus some % added on top to make a profit.

[–] distantsounds@lemmy.world 6 points 3 days ago

Unfortunately because it’s niche on the menu. It’s normally a neglected item (Sysco frozen). Most black bean burger enjoyers stay home bc this

[–] the_q@lemmy.zip 1 points 3 days ago (1 children)

You can get a pack of 4, I think, frozen black bean burger patties from morning star for like $5.

[–] KombatWombat@lemmy.world 1 points 2 days ago

Yeah they are $3.85 (before tax) for a pack of 4 from the Aldi near me. And they taste good too. Of course they are going to be more expensive at a restaurant, but that's true for nearly everything.

[–] breecher@sh.itjust.works 0 points 3 days ago (1 children)

Make them yourself. Stop buying processed crap, vegan or not.

[–] kurwa@lemmy.world 3 points 3 days ago

Exactly. A can of black beans doesn't cost $17 lmao