this post was submitted on 13 Jun 2025
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An estimated 68% of internet activity starts on search engines and about 90% of searches happen on Google. If the internet is a garden, Google is the Sun that lets the flowers grow.

This arrangement held strong for decades, but a seemingly minor change has some convinced that the system is crumbling. You'll soon see a new AI tool on Google Search. You may find it very useful. But if critics' predictions come true, it will also have seismic consequences for the internet. They paint a picture where quality information could grow scarcer online and large numbers of people might lose their jobs. Optimists say instead this could improve the web's business model and expand opportunities to find great content. But, for better or worse, your digital experiences may never be the same again.

On 20 May 2025, Google's chief executive Sundar Pichai walked on stage at the company's annual developer conference. It's been a year since the launch of AI Overviews, the AI-generated responses you've probably seen at the top of Google Search results. Now, Pichai said, Google is going further. "For those who want an end-to-end AI Search experience, we are introducing an all-new AI Mode," he said. "It's a total reimagining of Search."

You might be sceptical after years of AI hype, but this, for once, is the real deal.

People use Google Search five trillion times a year – it defines the shape of the internet. AI Mode is a radical departure. Unlike AI Overviews, AI Mode replaces traditional search results altogether. Instead, a chatbot effectively creates a miniature article to answer your question. As you read this, AI Mode is rolling out to users in the US, appearing as a button on the search engine and the company's app. It's optional for now, but Google's head of Search, Liz Reid, said it plainly when launching the tool: "This is the future of Google Search."

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[–] rodneyck@piefed.social 1 points 1 day ago (1 children)

I have used Presearch for years, decentralized search engine, powered by blockchain technology.

[–] AmbitiousProcess@piefed.social 1 points 21 hours ago* (last edited 21 hours ago)

Presearch is not fully decentralized.

All the services that manage advertising, staking/marketplace/rewards functionality, and unnamed "other critical Presearch services" are all "centrally managed by Presearch" according to their own documentation.

The nodes that actually help scrape and serve content are also reliant on Presearch's centralized servers. Every search must go through Presearch's "Node Gateway Server," which is centrally managed by them. That removes identifying metadata and IP info.

That central server then determines where your request goes. It could be going to open nodes run by volunteers, or it could be their own personal nodes. You cannot verify this due to how the structure of the network works.

Presearch's search index is not decentralized. It's a frontend for other indexes. (e.g. it outsources queries to other search engines, databases, and APIs for services it's configured to use) This means it does not actually have an index that is independent from these central services. I'll give it a pass for this since most search engines are like this today, but many of them are developing their own indexes that are much more robust than what Presearch seems to be doing.

This node can return results to the gateway. There doesn't seem to be any way that the gateway can verify that what it's being provided is actually what was available on the open web. For example, the node could just send back results with links that are all affiliate links to services it thinks are vaguely relevant to the query, and the gateway would assume that these queries are valid.

For the gateway to verify these are accurate, it would have to additionally scrape these services itself, which would render the entire purpose of the nodes pointless. The docs claim it can "ensure that each node is only running trusted Presearch software," but it does not control the root of trust, and thus it has the same pitfalls that games have had for years trying to enforce anticheat (that is to say, it's simply impossible to guarantee unless presearch could do all the processing within a TPM module that they entirely control, which they don't. Not to mention that it would cause a number of privacy issues)

A better model would be one where nodes are solely used for hosting to take the burden off a central server for storing the index, and chunks sent to nodes would be hashed, with the hash stored on the central server. When the central server needs a chunk of data based on a query, it sends a request, verifies the hash matches, then forwards it to the user, thus taking the storage burden off the main server and making the only cost bottleneck the bandwidth, but that's not what Presearch is doing here.

This doesn't make Presearch bad in itself, but it's most definitely not decentralized. All core search functionality relies on their servers alone, and it simply adds additional risk of bad actors being able to manipulate search results.