this post was submitted on 06 Jun 2025
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[–] squaresinger@lemmy.world 6 points 8 hours ago

Because it's not real. It's purely for marketing, not for actual wide-spread implementation.

Even in the best of cases, even factoring in economy of scale and all that, a robot like that will cost upwards of €50k at least, probably closer to double that, will require constant maintainance, and the risk of vandalism or accidental damage is really high. And you'll likely need a (skilled) human operator nearby anyway, because the delivery vehicle doesn't drive itself.

The purpose of projects like this is marketing and public perception.

  • The company looks futuristic and future proof. That's good to get investors.
  • The company looks like they could replace humans with robots at any time. That's good with negotiations with unions and workers.
  • The company gets into headlines worldwide. That's advertisement they don't have to pay for.

This robot is not meant to ever go mainstream. Maybe there will be a handful of routes where they will be implemented for marketing purposes, but like drone delivery and similar gimmicks, it won't beat a criminally underpaid delivery human on price, and that's the only metric that counts for a company like Amazon.