this post was submitted on 03 Jun 2025
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‘Thunderbolts’ Set to Lose $100 Million, Becomes Second-Worst MCU Performer — World of Reel (www.worldofreel.com)
submitted 5 days ago by TheImpressiveX@lemm.ee to c/marvelstudios@lemmy.world
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[–] radix@lemmy.world 45 points 5 days ago (2 children)

worldwide total of $355M. While these numbers might seem respectable at a glance, multiple reports hinted that the film’s break-even point was in the $500M range

There's no way it actually cost $500m to make. If there's a failure at all here, it's expensive marketing. But when it comes to profit/loss for individual movies, Hollywood Accounting makes it all meaningless at that level.

"Did it entertain me for ~2 hours?" is the only question anybody outside a boardroom should be concerned with. All the rest is gossip and schadenfreude.

[–] TheImpressiveX@lemm.ee 21 points 5 days ago (1 children)

There's no way it actually cost $500m to make.

You're right, there isn't. The real, reported budget is $180 million.

The reason it needs to make $500 million to break even is because the studio doesn't get the full box office gross - 50% of it goes to the theaters (because they don't show movies for free).

So it needs to make double the budget, plus an additional hundred million or so, to cover the marketing costs, putting the real breakeven at around $450 million.

[–] Bakkoda@sh.itjust.works 3 points 4 days ago

They need to pay the theatre executives.

[–] simple@lemm.ee 9 points 5 days ago (1 children)

It seems to be within the "normal" realm of blockbuster movies. I don't remember who said it exactly, but advertising is usually ~2-3x the budget of a movie. The reported budget of thunderbolts is 180 mil. That leaves at least 300m for advertising.

[–] MimicJar@lemmy.world 8 points 5 days ago

The film was heavily marketed as well, so I wouldn't be surprised if it's on the higher end.