this post was submitted on 14 May 2025
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Netflix will show generative AI ads midway through streams in 2026 (arstechnica.com)
submitted 16 hours ago by abobla@lemm.ee to c/technology@lemmy.world
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[–] eighty@aussie.zone 52 points 12 hours ago (5 children)

“[Netflix] members pay as much attention to midroll ads as they do to the shows and movies themselves,” Amy Reinhard, president of advertising at Netflix, said, per the publication.

In terms of attention, she's either lying or admitting that members barely pay attention to their content.

[–] TwistedCister@lemm.ee 38 points 12 hours ago

They have told writers to dumb things down and have the characters speak aloud what they’re doing because so many people doom scroll while it’s on in the background.

There not making quality. They’re making elevator music for your home.

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