this post was submitted on 10 Apr 2025

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Meta whistleblower Sarah Wynn-Williams says company targeted ads at teens based on their ‘emotional state’ (techcrunch.com)

submitted 1 week ago by Sunshine@lemmy.ca to c/demeta@programming.dev

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[–] Ep1cFac3pa1m@lemmy.world 23 points 1 week ago (2 children)

I’m ok with it if they were targeting vulnerable teens with ads for how to improve their lives…but somehow I doubt that’s what happened.

[–] Jimius@discuss.tchncs.de 23 points 1 week ago

They knew instagram was leading mainly teenage girls to commit suicide. But sat on that for years instead of acting on it. I would not be surprised if they targeted sleeping pill ads to users who appear suicidal.

[–] kamstrup@programming.dev 4 points 1 week ago

Targeting vulnerable people based on metadata with any form of commercial intent, is morally and ethically highly questionable! A vulnerable person is by definition extremely susceptible to exploitation. Assuming that companies are gonna act out of philanthropy and goodness of their hearts seems a bit naiive.