Since 1 March, thousands of posts containing violent insults and death threats have flooded the social media accounts of the two French journalists and Cash Investigation on Instagram, Facebook, and X (formerly Twitter), and the comment sections of videos attacking the reporters and the outlet, according to Reporters Without Borders (RSF).
The harassment followed an episode of Cash Investigation, a renowned journalism show produced by Premières Lignes, that aired on 6 February. The report, “Auchan, Decathlon... The Secrets of a Golden Family,” investigated one of Decathlon’s Chinese suppliers. In the episode, the journalists visited two textile factories in China’s Shandong province owned by the subcontractor.
On 16 March, RSF observed that Chinese state-controlled entities, including the Xinhua news agency, began relaying the online campaign’s rhetoric, discrediting the journalists and the programme as “poorly made propaganda against China.” By repeating key narratives from the online attacks, these state outlets are reinforcing, legitimising and expanding the harassment campaign on an international scale, a practice known as information laundering.
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The online hate campaign soon escalated. Hostile private messages multiplied, and Cash Investigation and the two journalists were singled out by an X account with over 7 million followers. Attacks also appeared in Chinese blog posts and videos criticising the documentary. On X, they received death threats and insults, mainly in Chinese and English, such as: “Go to hell,” “Your mother is dead” and “Your [loved ones] will die a horrible death.”
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While the harassment campaign originally stemmed from Chinese accounts, it later gained traction among Western influencers linked to China. Some verified X users joined in, with their posts amassing over 300,000 views. One such figure, Andy Boreham — a New Zealander based in Shanghai — identifies himself as a video journalist for Shanghai Daily on X. His account was labelled as state-affiliated media by X until the platform withdrew the label in April 2023. He also runs a YouTube channel aiming to “counter the Western anti-China narrative.” In a 2022 interview with the New Zealand outlet Newsroom, he declared: “I’m extremely proud to be a voice for China.”
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All of these narratives served as material for Chinese state news agencies, whose publications have amplified the smear campaign against Cash Investigation and the two journalists. After news reports were published in French and English by the Xinhua agency — which is indexed on Google News, according to RSF information — state-run newspapers People’s Daily and China Daily followed suit. Xinhua’s Chinese-language publication was even shared by the Chinese embassy in France on the Chinese social media platform WeChat. What began as a smear campaign on obscure accounts is now being picked up by media outlets that rely on Xinhua, which operates more than 180 foreign bureaus worldwide.
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Saturday I watched a depressing documentation on arte (DE) following some Chinese people and their struggle against the Chinese regime. It really drove home the impact it has on people, families, and relationships. And how powerless you are there.
English title of the doc: Total Trust