this post was submitted on 20 Mar 2025
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Apple TV+ is losing $1B+ annually even as its subscriptions grew to ~45M in 2024; Apple has spent $5B+ per year on content since its 2019 debut. (www.rte.ie)
submitted 2 days ago* (last edited 2 days ago) by Tea@programming.dev to c/technology@lemmy.world
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Apple is losing more than $1 billion a year on its streaming service Apple TV+, the Information reported today, citing two people familiar with the matter.

Apple has spent more than $5 billion a year on content since launching Apple TV+ in 2019 but trimmed that budget by around $500 million last year, the report said.

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[–] kevincox@lemmy.ml 24 points 2 days ago

Just looking at the numbers, they are spending $5G and losing $1G. Their subscriptions are growing. So if they grow another 25% they are making money. (Ignoring infrastructure costs which are most likely a tiny fraction of per-user revenue.) They also just launched an Android app. So I think their story is looking pretty good. Not even considering that it raises the value of Apple TV hardware, their other devices and gives them more lock-in for customers in general that seems like a great investment they made.