this post was submitted on 26 Jul 2023
679 points (100.0% liked)

196

16822 readers
556 users here now

Be sure to follow the rule before you head out.


Rule: You must post before you leave.



Other rules

Behavior rules:

Posting rules:

NSFW: NSFW content is permitted but it must be tagged and have content warnings. Anything that doesn't adhere to this will be removed. Content warnings should be added like: [penis], [explicit description of sex]. Non-sexualized breasts of any gender are not considered inappropriate and therefore do not need to be blurred/tagged.

If you have any questions, feel free to contact us on our matrix channel or email.

Other 196's:

founded 2 years ago
MODERATORS
 
you are viewing a single comment's thread
view the rest of the comments
[–] ken27238@beehaw.org 13 points 2 years ago (1 children)

This is a textbook example of how to not do a rebrand. The only thing that has change on twitter is the logo, nothing else. Everything else is still twitter.

Then again this rebrand is right on the money for how Elon is managing twitter.

[–] Iceberg@lemm.ee 5 points 2 years ago

So right! A leading marketing professor at Northwestern is already breaking it down into the key lessons to learn from these mistakes:

https://timcalkins.com/2023/07/the-twitter-branding-debacle/