this post was submitted on 20 Aug 2024
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YouTube is Losing The War Against Adblockers (www.howtogeek.com)
submitted 9 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world
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  • YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
  • Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
  • Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
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[–] WldFyre@lemm.ee 6 points 9 months ago (1 children)

And the content creators I personally know have shown me the amount of money they get from Premium users, and it's sometimes less than the value of an ad-supported user, even though the Premium user generates more revenue than an ad-supported one.

Can you expand on this? I don't follow what you mean here

[–] grozzle@lemm.ee 6 points 9 months ago (1 children)

i read it as - the Premium money is mostly going to YouTube HQ, instead of to video makers.

[–] WldFyre@lemm.ee 6 points 9 months ago (1 children)

Every creator I've seen talk about it said they get more from Premium viewers, so that's why I'm confused