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why does Reddit want us to use the official app so badly? (lemmy.world)

submitted 2 years ago by Soullioness@lemmy.world to c/asklemmy@lemmy.ml

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They don't even want you to use the website I don't think. They've even done experiments where they blocked people from using the mobile website. The more they want me to use their app, the more I want to avoid Reddit all together.

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[–] Ghil@lemmy.ml 1 points 2 years ago

Yes but the problem is tracking who sees and who clicks. The advertisers pay more for things like conversion rates and targeted advertisement. For that you need to be in control of who sees the ad, and a way to know if the user engaged with the content. All that I don't think is possible with 3pps, unless they start playing ball and report all that data to Reddit.