this post was submitted on 04 Sep 2021
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surveillance capitalism

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Surveillance capitalism refers to an economic system centred around the commodification of personal data with the core purpose of profit-making.

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So my dog growing up was a very rare dog breed, and today on instagram, I see a personalized ad with that breed.

I don't use FB or Insta, so I think they got this by connecting me with my family, who then either posted pictures of our dog, or mentioned this breed's name. FB then tagged me as being connected to that breed to target an ad for me. Creepy as hell.

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