this post was submitted on 30 Jan 2025
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Google was "cool" 2 decades ago... or before they combined both monetization (through ad) with power (through monopoly) they inexorably transformed EXACTLY to Microsoft the same way Facebook/Meta did the Google playbook.
Those huge tech corporations are pulled by the market to follow the same, sadly successful, strategy playbook and keep no uniqueness.
Google has been the new Microsoft for years already but through careful marketing consumers somehow believe they aren't.
Google is slipping. Duck duck go is a better search engine. There are better mail systems as well. Meta is done as well.
Some of my non-techie friends were complaining about how rubbish Google search is now and I suggested Duck Duck Go. They couldn't get past the name. I know it's based on some childhood game in the US but it makes no sense to anyone here in the UK.
So back to the search engine with the serious and sensical name "Google" then?
No, that's not "back", which implies they left. That's just staying with what you're used to, what is normal to you.
Google has become established enough that the name has obtained a sense in itself. When switching to something else, the new tool has to convince in a way that the previous one doesn't. Often, function isn't enough if the form doesn't fit.