"As the social media landscape ebbs and flows, the team at BBC Research & Development are researching social technologies and exploring possibilities for the BBC. One part of our work is to establish a BBC presence in the distributed collection of social networks known as the Fediverse, a collection of social media applications all linked together by common protocols. The most common software used in this area is Mastodon, a Twitter-like social networking service with around 2 million active monthly users. We are now running an experimental BBC Mastodon server at https://social.bbc where you can follow some of the BBC’s social media accounts, including BBC R&D, Radio 4 and 5 Live. We hope to be able to add more accounts from other areas of the BBC at some point."

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[–] PeleSpirit@lemmy.world 232 points 2 years ago* (last edited 2 years ago) (31 children)

That's amazing, I hope all journalists and government alerts have their own instance. It's way better than a blog because it can be updated so easily, they're used to twitter and their alerts and it's open to see while they control everything about it. Happy to see it.

Edit: Cool graphic too: https://www.bbc.co.uk/rd/sites/50335ff370b5c262af000004/assets/64c7859d06d63e5047000311/fediverse-overview-16x9.png

[–] Zeth0s@lemmy.world 28 points 2 years ago* (last edited 2 years ago) (12 children)

Why an instance instead of joining an existing one? They can join the effort and do few ones where several publishers can use to create official accounts

Edit. Why you guys are downvoting a discussion? Is this place becoming reddit? We are just chatting, relax

[–] tcj@lemmy.world 64 points 2 years ago (1 children)

Because then someone else would be able to control and censor their content. Really every business should make their own server to ensure that they're the ones fully in control of their content - this is the entire point of federation.

[–] Zeth0s@lemmy.world 22 points 2 years ago (1 children)

Good point. You guys are right. It is a good choice

[–] SasquatchBanana@lemmy.world 24 points 2 years ago

Just for records sake, we can see recently with Musk and Twitter and how he manipulated NPR's image by denoting them as "state media".

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