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Reclaim the internet: Mozilla’s rebrand for the next era of tech (blog.mozilla.org)

submitted 5 months ago by Joker@sh.itjust.works to c/firefox@lemmy.world

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[–] Thistlewick@lemmynsfw.com 74 points 5 months ago (8 children)

I love reading how companies justify their expensive rebrands.

The flag symbol highlights our activist spirit, signifying a commitment to ‘Reclaim the Internet.’ A symbol of belief, peace, unity, pride, celebration and team spirit—built from the ‘M’ for Mozilla and a pixel that is conveniently displaced to reveal a wink to its iconic Tyrannosaurus rex symbol designed by Shepard Fairey. The flag can transform into a more literal interpretation as its new mascot in ASCII art style, and serve as a rallying cry for our cause.

Fuck off. This was designed by the intern the night before submission. It’s a fucking ascii dinosaur. The green doesn’t represent nature, it’s giving old monochrome monitor vibes, which doesn’t really scream “futuristic”. I’ve submitted enough bullshit design projects to know one when I see one.

[–] cabbage@piefed.social 16 points 5 months ago (2 children)

You're saying half-baked monochrome pixel art doesn't come across as futuristic to you? Crazy!

To me it just reminds me of assets from the Dino game in Chrome. Good going, Mozilla.

[–] Vincent 1 points 5 months ago (1 children)

To be fair, Mozilla had a dino first.

[–] cabbage@piefed.social 2 points 5 months ago* (last edited 5 months ago)

Yeah, and I very much associate it with Mozilla - the red one anyway. But the pixel art aesthetic brings Chrome connotations these days, and combining it with a dinosaur doesn't help.

I'm happy to see the mascot get its time in the spotlight though.

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