this post was submitted on 18 Jul 2025
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You only get that "marketing" if your game is already popular. So the 99% of games not getting that visibility are paying the same as those free that are.
Blatantly untrue, as update visibility rounds are one of several marketing tools Steam gives you that can put your game on the front page for free, regardless of popularity.
Kitfox Games has published a guide (one among many you can find on the internet) on how to successfully market a game with no advertising budget. While their existing audience definitely helped, and as they mention, it takes a significant amount of time and effort, they do not spend actual money on sponsorships or advertising. This would not be a viable strategy on any other storefront, save maybe Epic, though Epic still gives fewer tools than Steam.