this post was submitted on 17 Jul 2025
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Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)
submitted 2 days ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world
220 comments fedilink hide all child comments
 

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] HasturInYellow@lemmy.world 9 points 2 days ago (2 children)

Based on them literally starving. This is a deranged idea that will infect every aspect of your life if you let it. And when it does, people will starve. There will be violence. That's my point.

They may abuse us and torture us, but they are psychopathic about it that they are not leaving any bread of circuses. When those end, the top dies. That's how society works throughout history.

[–] Booboofinget@lemmy.world 6 points 2 days ago

It's not just Delta. What we really need is tougher regulations to prevent this. Of course there is a snowballs chance in hell this will happen in this administration.

[–] prole@lemmy.blahaj.zone 0 points 2 days ago (1 children)

Starving because Delta airlines did a thing? Not sure about that one.

[–] HasturInYellow@lemmy.world 10 points 2 days ago

Long term thinking? Nah. None for me thanks.