this post was submitted on 26 Feb 2025
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[–] Sergio@slrpnk.net 9 points 16 hours ago* (last edited 16 hours ago) (2 children)

As expected, after growing and plateauing, pixelfed's number of Monthly Active Users is now ebbing. If I understand the MAU stat correctly, this is because

  • users who posted/liked/commented over a month ago haven't done so since (retention)
  • new users haven't been checking it out as much -- a month ago this was driven by external events (mostly Zuck turning pro-Trump, I think.)

As far as retention, I'm rooting for 200K+ but it looks like it might be around 150K. If I understand the Monthly Active User stat correctly, the line's going down because (a) new users have stopped joining as much and (b) people who posted/liked/commented over a month ago haven't done so since. I'm guessing that people who do this professionally have some kind of data-driven model that compares the ebb rate with the earlier ~~decline~~ growth rate, and has sample curves from previous social media growth periods. Just by eyeballing it, looks like over the last week pixelfed has lost like 10-20k users per day, whereas the month before the growth rate was around 40k per day.

As far as external events, John Oliver briefly flashed the Pixelfed logo on screen this Sunday, maybe that's why the ebb was only 7k yesterday (a day or two to download and check things out before interacting?) Hey, people like 50501 are promoting boycotts of Amazon, Target, etc. maybe we should suggest boycotts of corporate social media? 50501 is organizing on r$ddit so I doubt they'd go for a complete boycott, but maybe it could be an "explore alternatives" or "bug out plan for social media" day or something.

[–] Wxnzxn@lemmy.ml 2 points 11 hours ago (1 children)

All things considered, it's not yet falling off as quickly as I would have expected, maybe my memory is playing tricks on me, but I seem to remember Lemmy had a harder crash after the first reddit exodus, as did mastodon several times, when people fled xitter.

[–] Sergio@slrpnk.net 2 points 10 hours ago

I seem to remember Lemmy had a harder crash

iirc during the r$ddit API debacle, Lemmy went from 1000 MAUs (40 MAU for kbin) to a peak of around 70k then down to around 38k MAUs (lemmy + kbin). However I think this was only counting posts and comments as "activity", I think it was around March 2024 they started counting up/downvotes as well and the MAUs stabilized in the lower 40ks for the rest of the year and is now slowly rising.

chart of Lemmy MAUs around the api time

[–] breakfastmtn@lemmy.ca 4 points 15 hours ago

new users haven't been checking it out as much -- a month ago this was driven by external events (mostly Zuck turning pro-Trump, I think.)

A lot of users came over from TikTok too. There was a more organized TikTok campaign to get people to move to Pixelfed. Plus the ban and removal from stores gave people a bigger push to move.