While I also hate ads, what I hate even more is the tracking. I would honestly be okay with ads that respected my privacy, like they largely did back in the early days of the web. I remember visiting sites and having ads that had nothing to do with my interests, probably because they were either randomly or staticly (based on page content) assigned.

We have the technology, however, to move beyond ads. We can do microtransactions and just pay a nominal fee per page view. I wouldn't mind if I paid the fraction of a penny a page would've g otten by showing me an ad, provided that payment was anonymous (e.g. through something like GNU Taler or Monero). But for some reason, websites either expect a ton of money and a login, or ads, with no in-between. I hoped Brave would provide that, but that didn't happen at all.

Please, give us three options:

1. privacy-respecting ads - ads should be relevant to the page content and maybe local browsing history (never sent anywhere, just analyzed locally)
2. anonymized microtransactions per page view to avoid ads
3. subscription to avoid MTX and ads for sites I use regularly

But if the current options are privacy invasive ads or subscriptions, I'm going to install an ad-blocker. If you prevent me from seeing it, I'm going to look at your competitors instead.