Passwords?!

Yeah, that and usernames are a big nope from me.

I'm not opposed to the idea of privacy-oriented advertising, but it needs to be:

• local only - no service, including Mozilla, can correlate me to ads being shown; advertisers and Mozilla can only know broad stats
• opt-in - ideally it would replace ads on websites, not add ads, and ad-block should continue to be effective; I'm willing to disable ad-block if a site opts-in to privacy-friendly ads (my concern is tracking, I don't mind them getting paid)
• auditable - I should be able to see why certain ads are being shown, and verify that none of that metadata leaves my computer

THEY USE GOOGLE ON YOUR DATA.

Again, big nope from me. I hope Mozilla significantly changes how they operate and only uses their talent to build something actually privacy-focused. That's a pretty big ask, so I'm not optimistic.

It's so much worse than I thought, and I already hated it.

For a company who has a whole schtick going where they read and critique other companies' privacy policies, this is pretty ludicrous.

Is it done locally? On their servers? Who knows.

You know it's on their servers. 🙂 Otherwise they would be beating so much around the bush.

That’s the only way to offer free services?! What about donation-based models? Maybe Mozilla could have set up something like what Brave has, except not based around a sketchy cryptocurrency.

Please correct me if I'm mistaken, but I thought Brave only gave donatable tokens to users as a reward for watching ads... ads which Brave curated for the user based on their activity. It's just targeted ad revenue with extra steps.

At first blush, it seems to me that both Brave and Anonym want to be the middleman for targeted advertising. What am I missing?